About Us

Business Development University offers a comprehensive approach to sales and business development, creating customized solutions for business owners, entrepreneurs, sales managers, sales teams and personal producers.  BDU trains clients on crucial skills — including prospecting, investigating client needs, overcoming objections, and presenting — ultimately helping them close more business.  BDU also assists non-selling professionals, such as accountants, attorneys, architects, and engineers, who are faced with the responsibility of maximizing billable hours and bringing in new accounts.
Our Sales Training methodology is a genuine one. BDU’s core values are based on being authentic throughout the entire process while implementing the following strategies:

  • Understanding the psychology of the “buyer/seller relationship”
  • Prospecting and building the pipeline through Face to Face Networking and Social Networking
  • Following through and following up
  • Setting expectations for every interaction
  • Creating clear and open communication lines
  • Having the right conversations at the right time
  • Uncovering the needs and wants of your prospects
  • Understanding your prospect’s buying process, decision criteria and time frame for decision
  • Identifying all the key decision makers
  • Scheduling the next step at every interaction
  • Presenting with prospect’s needs in mind
  • Handling objections and meeting obstacles head-on
  • Closing through BDU’s agreement and solution approach
  • Formulating effective strategic business development plans to maximize productivity

We pride ourselves on the fact that we can help you regardless of your level of experience. Whether you’re breaking into a business development position and face the challenge of competing against seasoned sales associates; whether you’re a non-sales professional responsible for acquiring new clients and building billing hours; or whether you’re a successful salesperson who just wants to take your game to the next level, BDU can help you succeed.

 

BDU is not a “one size fits all” training firm. Our strength lies in truly understanding the specific needs of a company and its sales team, assisting in building and measuring a program around what is relevant to them, and helping them close more business.